GTA 6 cover art racks up 10 million views in three days

The official cover art for Grand Theft Auto VI, posted to the game’s official promotional channels earlier this week, drew more than 10 million views within three days. The image was uploaded to multiple official social accounts and reached international audiences in that span.

Platform metrics for the initial posts surpassed the 10 million mark by the third day. Those totals include direct views of the original posts and views generated by reshared posts on other accounts.

Reshares and engagement came from fans, content creators and gaming accounts across social networks. Conversations about the game’s setting, characters and tone followed the reveal.

The cover art did not include information about gameplay, a release date or which hardware the game will appear on. No additional marketing materials accompanied the image at the time of the posts.

The Grand Theft Auto series has produced multiple major releases with large audiences; promotional images for titles in the franchise have previously circulated widely online.