IO Interactive Considers More Online Creators for Hitman

The latest Elusive Target is now live in Hitman World of Assassination. Finn Colton, also known as Finnvictus, is a content creator character played by Sean “Jacksepticeye” McLoughlin.

Finn Colton is the first Elusive Target created with an online personality. Previous celebrity targets included musicians and actors such as Snoop Dogg and Eminem.

McLoughlin worked directly with IO Interactive on the character and mission. He visited the studio’s Brighton office during the early development stage and worked with the team on Finn’s appearance, personality and the level’s design.

“Seán actually visited our Brighton office to jam on the level and the character with us, which was really fantastic,” Jen Simpkins, a writer on the mission, said. McLoughlin understood the concept of Finn as a combination of unsettling traits linked to online content creators and told the team, “I trust you guys, be as outrageous as you like!”

McLoughlin also helped the developers explore the darker side of content creation. The changes in tone when the cameras turn on and off in the mission came from his ideas, according to Simpkins.

His previous experience with Hitman helped him work with the developers. McLoughlin has featured the series in his content and was familiar with its gameplay, humor and celebrity targets.

Simpkins supports working with more online creators for future Elusive Targets. “The internet is a weird place full of fascinating characters to take inspiration from, so it’s a big yes from me,” she said.

She added that future creators would need to know the game and work closely with IO Interactive on their characters. Simpkins mentioned Rhett and Link from Good Mythical Morning as one possible pairing for a future mission, imagining them as non-player characters involved in dangerous versions of the show’s food challenges.

Reviewed and fact-checked by Vlad Kipran on November 11.