GTA 6 preorders estimated at 7.71 million, $751 million

Analysts estimate that Grand Theft Auto 6 has generated $751 million in digital preorder sales ahead of its Nov. 19 release. About 74% of the 7.71 million digital preorders are for PlayStation 5.

Take-Two Interactive CEO Strauss Zelnick described the preorders as reaching “unprecedented levels” and exceeding the company’s initial forecasts. Analysts expect the total to reach about 25 million before launch.

The $100 Ultimate Edition accounts for about 89% of digital preorders, compared with the $80 standard edition. It includes additional missions, stores, locations, outfits and other content.

Digital preloading has started. Physical launch editions will include an activation code instead of a game disc, allowing buyers to download the game on its release date.

Take-Two expects net bookings of $3.35 billion to $3.5 billion for the quarter that includes the Grand Theft Auto 6 launch. The company maintained its full-year net bookings forecast of $8 billion to $8.2 billion.

Take-Two reported net bookings of $1.6 billion for the second quarter of its 2027 financial year, down 18% from $1.96 billion a year earlier. The company recorded a $54 million net loss.

Grand Theft Auto 5 sold about 5 million copies during the quarter, bringing its total sales to nearly 235 million. Sales of the Grand Theft Auto franchise have reached almost 480 million copies.

NBA 2K27 sales reached 4 million copies, below Take-Two’s forecast. Zelnick described its launch as the second-best in the history of the NBA 2K series. Take-Two has not set release dates for its next BioShock game or Judas.