Joe Jonas debuts ‘The Cosy Anthem’ in Hay Day festival

Joe Jonas has partnered with Supercell to release an exclusive track, ‘The Cosy Anthem,’ inside the mobile game Hay Day. The release coincides with an in-game festival that runs June 18–30.

The festival centers on the song and includes event tasks and in-game features built around it. Players can use remix tools provided inside Hay Day to create new versions of the track and publish those remixes to TikTok while the event is active.

Supercell is offering a Cozy Jukebox decoration as a limited-time collectible during the festival. Players who unlock the Cozy Jukebox can place it on their farms and continue to play ‘The Cosy Anthem’ in-game after the festival ends on June 30.

The event features Joe Jonas alongside a lineup Supercell describes as digital-first artists. Participation requires an active Hay Day installation and access to the event within the scheduled dates.

Supercell has been running more crossover events and celebrity collaborations across its titles; past tie-ins have included footballer Erling Haaland.