Umamusume Partners With 2027 Japanese Grand Prix

Cygames, the developer and publisher of Umamusume: Pretty Derby, will become a founding partner of the 2027 Japanese Grand Prix. The agreement includes naming rights for the 130R corner at Suzuka Circuit in Japan.

The section will be called Umamusume 130R during the event. The 130R is one of Suzuka Circuit’s best-known corners.

The companies did not provide further details about branding, promotional activities or fan events connected with the partnership.

Umamusume: Pretty Derby is a game and multimedia franchise featuring characters based on racehorses. The characters compete in races and perform musical numbers. The franchise also includes concerts, merchandise, partnerships with horse-racing events and charitable activities supporting racehorses.

Reviewed and fact-checked by Vlad Kipran on November 12.