Kaseya Center to display ‘Welcome to Vice City’ through 2028

The Kaseya Center in Miami will mount an exterior sign reading “Welcome to Vice City” that may remain in place through the end of 2028, venue officials confirmed. The wording directly references Vice City, the fictional setting associated with the Grand Theft Auto series.

The sign will be installed on the arena’s exterior and will replace previous messaging. It will be visible to attendees arriving for games and concerts as well as to pedestrians and drivers near the facility. Venue management said the display is scheduled to remain for an extended period and provided the possible 2028 timeline when announcing the message.

Arena management described the wording as a reference to Grand Theft Auto 6 and to Vice City, the coastal fictional metropolis that has appeared in several entries in the franchise. The venue’s statement did not name any commercial partners or include a confirmation from Rockstar Games or Take-Two Interactive.

Grand Theft Auto and related logos are trademarks of Take-Two Interactive and Rockstar Games. Vice City first appeared in earlier Grand Theft Auto titles and continues to be a recurring location within the series.

The Kaseya Center has hosted a wide range of sporting and entertainment events and has changed naming rights several times. Exterior signage at the arena is regularly used for corporate branding, event notices and special campaigns.

The announcement drew attention from fans who follow promotional activity tied to major game releases. No additional details on related marketing activity were included in the venue’s disclosure.