Leak: AMD notified partners of ~10% GPU price increase
A post on Board Channels claims AMD told board partners it will raise GPU-plus-VRAM bundle prices by about 10%, a change that could push retail prices higher.
AMD reportedly notified graphics card partners that it will raise the price of bundled GPU and VRAM packages by about 10%, according to a post on the Chinese chip forum Board Channels. The notice was said to have been sent to partners including Asus, Sapphire and XFX.
A forum user identifying as “Expert No.1” wrote that “recent news from the storage supply chain indicates that the graphics card industry is about to enter a new round of price adjustments” and added that “AMD has officially issued price increase notices,” noting GPU-plus-VRAM bundles will rise by roughly 10%.
The post does not specify which models or SKUs would be affected or whether the increase would apply uniformly across AMD’s lineup. Analysts and suppliers have pointed to rising VRAM costs as a likely driver of the higher invoice prices for bundled packages.
Higher VRAM prices tend to increase the bill of materials for cards with large memory configurations more than for top-tier models, because memory can represent a larger share of cost on lower-priced GPUs. Industry participants have reported reduced availability of lower-cost cards with large memory capacities in recent months.
If board partners receive higher invoice prices from AMD, partners and retailers may raise street prices to protect margins. Suppliers and vendors have reported tighter VRAM supplies and higher memory prices, which affect card makers that purchase combined GPU and memory packages.
The Board Channels post did not say that competing GPU suppliers had issued similar notices. Some industry conversations have linked elevated memory costs to product planning changes at other vendors, including reports of adjustments to planned memory increases on next-generation cards.
Reviewers have highlighted the AMD RX 9070 for its current value proposition. The forum leak indicates that retail pricing could change if higher component costs are passed through the supply chain.
AMD and the named board partners did not publish public comments in response to the forum post. Retailers, distributors and consumers will monitor official price lists and upcoming product launches for confirmation and details on any SKU-level price changes.
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