Roblox Tops July Downloads; Honor of Kings Leads Revenue

AppMagic’s July 2026 report shows Roblox led global mobile downloads with 22.9 million installs, narrowly ahead of Free Fire MAX at 22.8 million. The data covers global app-store installs and in-app revenue for July 2026.

On downloads, Arrow Puzzle: Tap Puzzle Games ranked third with 19.3 million installs. Block Blast! was fourth with nearly 15 million. Soccer Superstar placed fifth with 14.2 million installs; AppMagic attributed its rise in part to World Cup-related interest in July. Ludo King had 13.4 million installs in sixth, followed by Subway Surfers in seventh with 12.5 million. Football League 2026 reached eighth with 12.4 million installs. Amaze GO! was ninth at 11.9 million and EA SPORTS FC Mobile 26 was tenth with 11.4 million. Arrows – Puzzle Escape, the June downloads leader, slipped to 11th with 11.3 million installs. eFootball appeared at 12th with 11.2 million. Meowdoku: Brain Puzzle Games, Vita Mahjong and Block Crazy Robo World Craft completed the top 15. Some June entrants, including Pizza Ready!, fell out of the ranking in July.

Revenue rankings in July were led by Honor of Kings with $157.6 million. Roblox was second at $101.9 million. Gossip Harbor: Merge & Story earned $99.8 million and placed third, followed by PUBG Mobile at $99.1 million and Pokémon GO at about $99 million. Royal Match generated $98.8 million and ranked sixth; Whiteout Survival reported $98.6 million in seventh. MONOPOLY GO! held eighth with $90.1 million. Candy Crush Saga earned nearly $80 million at ninth and Kingshot completed the top ten with $79.6 million. eFootball was 11th with $69.5 million, Last War: Survival was 12th with $64.5 million. Coin Master, Township and Free Fire MAX filled the remaining top-15 revenue slots.

AppMagic noted shifts on the downloads leaderboard, with Roblox reclaiming the top position after competition from casual and sports titles. The report highlighted several close margins between titles in both installs and revenue, with multiple games separated by a few million installs or dollars.

AppMagic supplied the July 2026 rankings and figures used in this report.