Stake Ranked Episode 2 boosts jersey sponsor visibility
Stake Ranked Episode 2 used rotating 3D jersey models in broadcast breaks. Ninjas in Pyjamas’ digital jersey segments made up 60.1% of the team’s measured Media Value on the final day.
StarLadder’s Stake Ranked Episode 2 added rotating 3D jersey models to broadcast breaks, segment transitions and pre-game statistic screens. The presentation showed clear front and side views of central and sleeve sponsor placements.
On the tournament’s final day, Ninjas in Pyjamas’ jersey inventory delivered an estimated $14,065 in Media Value for its principal partner. Digital jersey segments contributed $8,455, or 60.1% of that total. The jerseys were shown for about one hour and three minutes, accounting for 75.9% of the team’s partner-measured logo airtime and roughly 15.6% of the final-day video-on-demand content. Despite reaching a smaller audience than some live-camera content, the segments provided the largest single source of measured logo airtime and Media Value from the team’s jersey inventory.
StarLadder and Stake ran the 3D jersey segments across multiple broadcast elements without overlaying logos on live gameplay or displacing event commercial partners. Seven of the eight participating teams-9z Team, HEROIC, Alliance, 3DMAX, FaZe Clan, Ninjas in Pyjamas and Sharks Esports-featured jerseys with partner branding that were rotated through the dedicated segments.
Tournament sponsors commonly appear on player shirts that can be cropped or visible only briefly during action or interviews. By placing digital shirts in match breaks, transitions and stat screens, the production created repeatable broadcast inventory from assets already used in the show.
Other competitions use similar slots for team partners. The LCK, for example, shows team sponsor graphics between the pick-and-ban phase and the start of matches to give team partners a dedicated exposure window. Publisher-run leagues can schedule these activations more easily because they control commercial rules and broadcast formats; third-party organizers must reserve inventory deliberately to offer the same option.
For teams, the presentation produced a more reportable sponsorship asset for partner reporting and future commercial discussions. For organizers, the segments provided a production element that can be included in event offerings to invited clubs.
The rotating digital jersey segments made sponsor placements more consistent and measurable while keeping active gameplay free from added on-screen logos.
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