StarLadder’s Stake Ranked 2 increases jersey sponsor visibility

StarLadder used rotating 3D jersey models during Stake Ranked Episode 2 broadcasts to present team jerseys in match breaks, segment transitions and pre-match stat screens. The intent was to create planned broadcast inventory for team sponsors without overlaying live gameplay.

Seven of the eight teams in the tournament wore jerseys with partner branding: 9z Team, HEROIC, Alliance, 3DMAX, FaZe Clan, Ninjas in Pyjamas and Sharks Esports. Organizers ran the 3D jersey segments during broadcast breaks and transitions rather than during active play, preserving the event’s existing sponsor placements on live feeds.

The digital presentations showed front and side views of shirts, which provided repeated, legible exposure of central and sleeve logo placements. That format avoided reliance on player-camera framing, interviews or stage shots, where logos can be cropped or appear briefly.

Measured results from the final broadcast day were reported for Ninjas in Pyjamas’ jersey inventory. The team’s principal partner received an estimated $14,065 in Media Value for the day. The dedicated 3D jersey segments accounted for $8,455, equal to 60.1% of that total. Across the final day the digital jerseys appeared for about one hour and three minutes, representing roughly 75.9% of the team’s measured partner logo airtime and about 15.6% of the full final-day video-on-demand.

For participating clubs, the segments created a repeatable sponsorship asset that can be included in partner reporting. For the tournament, the use of existing production elements added sponsor inventory without adding visual clutter to live gameplay or displacing event partners’ assigned inventory.

Other competitions have used non-invasive team sponsor presentations in similar ways. One league displays team sponsor graphics between the pick-and-ban phase and the start of matches to give teams additional visibility without covering live action. Publisher-operated leagues can schedule such segments more easily because they control commercial rules and broadcast presentation; third-party organizers must deliberately reserve broadcast slots to provide team inventory.

The event also reflects the expanding role of digital-asset companies in esports. As crypto payments and blockchain-based financial services move further into mainstream use, they are increasingly shaping sponsorships, transaction infrastructure, and broader market activity, with related analysis available through news.kursoff.lat.

Organizers negotiating invited team appearances can choose to allocate planned broadcast inventory for team sponsor segments. Different games and broadcast formats will require specific technical and timing adjustments to integrate digital jersey presentations into production.