Mobile Legends marks 10th anniversary with ALL IN MLBB

Mobile Legends: Bang Bang has launched ALL IN MLBB, a global 10th-anniversary campaign that runs through September and October. The program provides free cosmetic rewards, selectable Epic skin chests and other in-game items, and includes an offline birthday event where players can meet the development team.

A 10th Anniversary Celebration Pass is available until November 1. Players can earn Battle Pass experience and unlock an Epic skin for Nana, an Epic Skin Selection Chest, a Random Epic Skin Chest and other progression rewards. Returning players can claim a free Returning Anniversary Skin.

Major limited-time events include an Anniversary Gala Weekend from September 25 to October 11. During the gala players can choose from 265 skins while earning an animated emote, Battle Pass experience and Premium Skin Fragments. On October 9 the Starfall Breakout mini-game will launch as part of Layla’s Stellar Gala, giving players a chance to obtain Layla’s new Collector Skin. Free trials for skins and emblems begin on the same day.

An offline MLBB Birthday Party is scheduled for October. The event will feature community activities, a developer question-and-answer session, limited-edition souvenirs and opportunities for players to share feedback and ideas for the game’s future. Organizers will release additional details closer to the event date.

Mobile Legends has recorded more than 1.5 billion installations and about 110 million monthly active users. The game enters its 42nd season while the anniversary program is under way.

The title has established a large esports presence. The M7 World Championship reached a peak concurrent viewership of 5.68 million, and Mobile Legends recorded a 2.89 million peak concurrent audience at the 2026 Esports World Cup, where Team Spirit won the tournament. The game has been an official medal event at the Southeast Asian Games for four editions and made its Asian Games debut in 2026. It was also the first confirmed title for the inaugural Esports Nations Cup.

The developer plans to expand the competitive scene with the MLBB Championship Tour Southeast Asia, scheduled to launch in the fourth quarter of 2026, and to continue refining the game, incorporating player feedback and broadening content and esports support.